News & Blogs
Blogs Cybersecurity Landscape Through the Lens of Public Relations Sectors that have experienced the most technological advancement and disruption have inevitably become targets of cybersecurity threats. This is especially the case within the dynamic Asia-Pacific region, known for its continuous technological innovation, entrepreneurship, and rapid growth. “Over the past decade, Asia’s technological capabilities have expanded rapidly. Just a few figures give a sense of […] Read More
Blogs How to Create a Strong PR Strategy and Plan A successful PR program should not be measured by the number of media results alone; it should also be measured by a company’s ability to connect their communication efforts to the organization’s larger business objectives. Beyond sending out story ideas to journalists, crafting a robust PR strategy requires a careful and intricate plan that aligns […] Read More
Blogs Harnessing the Potential Behind Technological Advancements in PR As we use the new, advanced PR tools, the outcomes we deliver to our clients are also enhanced in quality and effectiveness. However, harnessing the power of data requires addressing inherent challenges surrounding quality, integration, ethics, and more. This piece will explore how the PR industry has advanced with the power of data analytics, and […] Read More
Blogs In a World Inundated with Content, Is Thought Leadership Still Relevant? We have become increasingly inundated with content. From fleeting seven-second videos to in-depth blog posts, you can share a story in dozens of ways. However, like everything else, the more content there is, the harder it is to get noticed. Now we must ask ourselves, amidst this deluge of content, what kind of content has […] Read More
Blogs Building Trust and Establishing Credibility in Media Interactions Whether it’s speaking at industry conferences, participating in interviews, or engaging on social media platforms, every interaction presents an opportunity to build trust and establish credibility. Here are some practical strategies that will enable companies to increase brand awareness and their share of voice in the media. Authenticity: The Foundation of Trust Authenticity forms […] Read More
Blogs Four Elements in Creating A Successful FinTech PR Program in APAC Navigating a complex web of stakeholders, regulations, and market dynamics in the highly competitive financial technology (FinTech) industry requires a comprehensive communication approach. It necessitates an understanding of strategic positioning in the market, a wide array of marketing tools and approaches, a messaging manual that communicates differentiation and more. Additionally, FinTech firms have to communicate […] Read More