News & Blogs

Blogs Why Narrative Consistency Matters for Global Companies For multinational companies, inconsistent messaging rarely announces itself. Regional teams tailor messaging to local markets and client expectations. Investor relations teams adopt a more measured, regulatory compliance risk-aware tone. Leadership emphasises different priorities depending on the intended audience it is addressing. Each decision is rational in isolation, but the cumulative effect on reputation can be significant.   However, for people from the outside of a company, these variations sometimes appear contradictory. A journalist […] Read More

Blogs Managing Cross-Border Reputation Risk Reputational risk rarely surfaces in a press release or a headline. For multinational companies, it typically begins in places most communications teams aren’t watching: specialist online forums, internal employee channels, and professional communities where informed audiences share concerns long before traditional media engages.   These spaces matter because they shape narratives early. They enable perceptions to form, spread, and gain credibility before an issue becomes visible […] Read More

Blogs What AI Can’t Replace: The Future of Strategic Communications Joyce Lee is an Account Director at Montieth SPRG, a boutique global PR and strategic communications firm with teams in Hong Kong, New York, and London. With over 13 years of experience spanning agency and in‑house roles, advising clients across financial services, technology and corporate affairs, Joyce writes from the front lines of an industry being reshaped by AI. In this piece, she examines what AI can and cannot do, and why the […] Read More

Blogs Six Critical PR Questions for Businesses Expanding in APAC Businesses expanding into the Asia Pacific (APAC) presents immense opportunities but also complexities. The region spans diverse political systems, business cultures, languages, and media environments. For enterprises entering or scaling in APAC, deeply thought out, well planned and efficiently executed public relations is at the strategic core of effective market entry, alignment with stakeholders, and […] Read More

Blogs Hong Kong Budget: Implications for Marketing Communicators Despite continued volatility across the global political and economic landscape, Hong Kong has returned to a surplus in the 2025 – 26 fiscal year. Financial Secretary Paul Chan unveiled a series of initiatives to strengthen the city’s global financial standing, innovation and technology development.    What stood out was the strategic direction under this year’s budget – Hong Kong is actively investing in its visibility, connectivity and innovations. […] Read More

Blogs Are We Doomed with AI? Or Just Not Using It Smartly? The Fear vs Reality Public attitudes toward AI often swing between extremes: fear that it will replace humanity and hope that it will unlock unprecedented progress. The truth, however, is more nuanced. Long before AI dominated global headlines, research and real-world cases had already shown the risks of blind trust in machines. In 2016, ProPublica […] Read More