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Blogs Building Trust and Establishing Credibility in Media Interactions Whether it’s speaking at industry conferences, participating in interviews, or engaging on social media platforms, every interaction presents an opportunity to build trust and establish credibility. Here are some practical strategies that will enable companies to increase brand awareness and their share of voice in the media.   Authenticity: The Foundation of Trust Authenticity forms […] Read More
Blogs Four Elements in Creating A Successful FinTech PR Program in APAC Navigating a complex web of stakeholders, regulations, and market dynamics in the highly competitive financial technology (FinTech) industry requires a comprehensive communication approach. It necessitates an understanding of strategic positioning in the market, a wide array of marketing tools and approaches, a messaging manual that communicates differentiation and more. Additionally, FinTech firms have to communicate […] Read More
Blogs The Power of Storytelling: Engaging Audiences with Compelling Narratives In the realm of media and mass communications, the art of storytelling holds immense power. It is deeply ingrained in human nature to tell stories, serving to connect people on a profound emotional level which can leave a memorable, lasting impact. The power of storytelling transcends individuals and enables brands and companies to connect with […] Read More
Blogs Avoid Five Common Mistakes when Speaking to the Media Giving a good interview requires transparency, authenticity, preparation, and strategic messaging that is compelling, relevant, and timely. However, delivering all that in a single interview is easier said than done as we can see those mistakes play out in print, broadcast, and digital media on any given day. Today’s mistakes can have consequences tomorrow—some are […] Read More
Blogs What Makes an Effective Media Training? Media training is a critical aspect of preparation to engage with the media. An effective media training session should prepare executives to deliver key messages in a compelling manner, maintain control of the interview, and obtain situational awareness. This should be the case with all types of interviews—on-the-record, on background, or off-the-record, as well as […] Read More
Blogs Navigating AI in Communications and Safeguarding Reputation One thousand of the world’s top leaders and researchers are calling for a pause on AI development, citing that widespread adoption, a lack of regulation, and a huge number of unknowns could create a perfect storm. AI applications, however, are rapidly growing. We are seeing an increasing number of communication and marketing professionals, including PR […] Read More