News & Blogs

Blogs Media & PR in 2025: Preparing Business Leaders for 2026 If 2024 was the year AI grabbed headlines, 2025 was the year audience behaviour decisively shifted. Across markets, journalists report their top challenge is adapting to fragmented consumption as news increasingly flows through social feeds, video platforms, and emerging chat interfaces rather than destination sites or broadcasts.  For PR teams, that means fewer guaranteed pathways to […] Read More

Blogs The Misinformation Trend When social media posts can make truth a matter of opinion, a company’s reputation can be destroyed in seconds – a challenge nearly every organization faces in 2025. Reuters Institute 2024 research shows 59% of people struggle to distinguish real news from fabricated content online. MIT studies confirm the asymmetry: false news spreads 70% faster […] Read More

Blogs How to Shape Media Coverage Before the Story Breaks The tone of a story begins to take shape in the conversations, materials, and decisions made in the weeks leading up to the announcement. In anticipation, assuming there is some inkling of what’s to come, reporters form hypotheses, editors look for angles, and competitors often find ways to seed their own narratives. Waiting until the […] Read More

Blogs From Boardroom to Broadcast: Manage a CEO’s Public Persona When a CEO speaks, markets listen. A single tweet from a tech leader wiped billions off a company’s valuation within hours, and a bold internal message to employees by a retail CEO boosted employee morale and drove positive media coverage. These moments illustrate a simple truth: a CEO’s public persona, let alone conduct, including in […] Read More

Blogs The Launch Multiplier: Align Media, Influencers & Teams A launch is a defining moment for any organization. Whether launching a new business unit, unveiling a breakthrough solution, or entering a new market, the way a launch is executed can determine its success. These moments are opportunities to capture attention, shape perception, and build business momentum. Yet many organizations fail to maximize impact because […] Read More

Blogs The Mistakes No Brand Can Afford Earlier this year, one of the world’s largest entertainment companies saw its stock hit a new low. It was not due to poor earnings or regulatory issues, but because of a cultural backlash over its handling of political and social issues in the U.S. that went viral on social media. Their crisis team in Asia […] Read More