News & Blogs

Blogs The Power of Storytelling: Engaging Audiences with Compelling Narratives In the realm of media and mass communications, the art of storytelling holds immense power. It is deeply ingrained in human nature to tell stories, serving to connect people on a profound emotional level which can leave a memorable, lasting impact. The power of storytelling transcends individuals and enables brands and companies to connect with […] Read More

Blogs Avoid Five Common Mistakes when Speaking to the Media Giving a good interview requires transparency, authenticity, preparation, and strategic messaging that is compelling, relevant, and timely. However, delivering all that in a single interview is easier said than done as we can see those mistakes play out in print, broadcast, and digital media on any given day. Today’s mistakes can have consequences tomorrow—some are […] Read More

Blogs What Makes an Effective Media Training? Media training is a critical aspect of preparation to engage with the media. An effective media training session should prepare executives to deliver key messages in a compelling manner, maintain control of the interview, and obtain situational awareness. This should be the case with all types of interviews—on-the-record, on background, or off-the-record, as well as […] Read More

Blogs Navigating AI in Communications and Safeguarding Reputation One thousand of the world’s top leaders and researchers are calling for a pause on AI development, citing that widespread adoption, a lack of regulation, and a huge number of unknowns could create a perfect storm. AI applications, however, are rapidly growing. We are seeing an increasing number of communication and marketing professionals, including PR […] Read More

Blogs Letter from Montieth Illingworth Montieth SPRG was founded for one very compelling reason: to provide a new and more effective set of public relations services and solutions for global organizations with ambitious, multi-market growth strategies in APAC.  We’ve created a communications agency that is singularly focused on helping support our clients penetrate new markets throughout Asia and expand in […] Read More