News & Blogs

Blogs Why Do We Media Train Spokespeople? From a PR Perspective In today’s digital-first media environment, a single interview, tweet, or offhand comment can define a company’s reputation for years. For businesses in regulated, complex, or rapidly evolving industries—particularly finance and technology—the ability to communicate clearly and strategically isn’t just an advantage; it’s existential.  Consider this: When a Fortune 500 CEO misspeaks during an earnings call, […] Read More

Blogs AI Gold Rush Dilemma: Challenges and Opportunities in APAC The rapid advancement of artificial intelligence (AI) is reshaping industries across the Asia-Pacific (APAC) region, with companies racing to harness its potential. The surge in AI adoption, driven by breakthroughs like DeepSeek and other cutting-edge models, has led global businesses to invest heavily in AI-driven solutions. While the technology promises unprecedented opportunities, it also introduces […] Read More

Blogs How APAC Companies Are Embracing ESG Reporting Standards ESG reporting involves sharing data on a company’s environmental, social, and governance practices. Its goal is to provide clarity on a company’s ESG efforts, enhance transparency for investors, and encourage other organizations to follow suit. It is also a powerful way to demonstrate genuine progress toward achieving certain goals, proving that a company’s ESG initiatives […] Read More

Blogs How to Handle Challenging Questions in Media Interaction Communicating effectively and the ability to handle challenging questions during a media interview are vital skills for senior executives. It can significantly impact a company’s credibility and reputation. In this blog post, we will explore the strategies and practical skills needed to handle tough interview questions, helping businesses confidently manage their media interactions. Get To […] Read More

Blogs A Guide to International Media Engagement Effective media outreach and engagement in global markets goes beyond simply getting your message across — it involves cultivating long-term relationships and understanding local customs. This requires a deep understanding of local cultures, nuances, and market dynamics, then incorporating these insights into your strategic approach to accelerate achieving your PR objectives. In this article, we […] Read More

Blogs Understanding RedNote January 2025 news headlines have been dominated by a digital migration to Xiaohongshu (XHS), also known as Little Red Book, or RedNote. For many, RedNote is a name that might have seemed unfamiliar until recently.   On his first day in office, President Trump signed an executive order to delay the enforcement of a TikTok ban […] Read More