News & Blogs
Blogs AI-Generated Misinformation: A Potential Crisis for Global Brands Entering the 2020s, the world was introduced to a new kind of digital alchemy: generative AI. It could write poetry, compose music, generate images, and mimic human conversation with uncanny fluency. But as is the same with all powerful tools, its promise came with the potential for peril. Today, we find ourselves grappling with one […] Read More
Blogs Why Your Competitor’s PR Strategy Shouldn’t Be Your Blueprint Imagine walking into a party wearing the exact same outfit as someone else. Awkward, right? Now imagine your brand doing the same thing in the industry — echoing a competitor’s messaging, chasing their media placements, and mimicking their tone. At best, you blend in. At worst, you become an afterthought. Public relations is about telling […] Read More
Blogs Media Relations in Asia: More Than a Press Release In media relations, there has always been the dynamic between process and narrative, between the mechanics of sending out a press release and the storytelling approach that makes one truly resonate. In Asia, this balance tips decisively toward trust, reputation, and cultural fluency as the true drivers of earned media coverage. Despite the rise of […] Read More
Blogs Control the Narrative at a ‘Wobbly’ Moment Before Someone Else Does Managing issues amid heightened geopolitical tension Every brand wants to tell their stories when the sun is shining, and markets are flourishing. But in today’s volatile business climate, where sanctions, trade restrictions, and geopolitical conflict can spark operational disruptions overnight, what matters most is whether your company is prepared to weather the storm. That means […] Read More
Blogs Why Do We Media Train Spokespeople? From a PR Perspective In today’s digital-first media environment, a single interview, tweet, or offhand comment can define a company’s reputation for years. For businesses in regulated, complex, or rapidly evolving industries—particularly finance and technology—the ability to communicate clearly and strategically isn’t just an advantage; it’s existential. Consider this: When a Fortune 500 CEO misspeaks during an earnings call, […] Read More
Blogs AI Gold Rush Dilemma: Challenges and Opportunities in APAC The rapid advancement of artificial intelligence (AI) is reshaping industries across the Asia-Pacific (APAC) region, with companies racing to harness its potential. The surge in AI adoption, driven by breakthroughs like DeepSeek and other cutting-edge models, has led global businesses to invest heavily in AI-driven solutions. While the technology promises unprecedented opportunities, it also introduces […] Read More