News & Blogs
Blogs Media Landscape in Mainland China The media landscape in mainland China is distinctively shaped by the country’s unique political, cultural, and regulatory environment. For companies to communicate with the media effectively in China, they need to understand the nuances of the country’s media environment. In this blog, we outline the current state of China’s media ecosystem and discuss key elements […] Read More
Blogs Navigating B2B Media Landscape in Australia Australia is a key target for many businesses expanding their influence and reach in the global market. Unlike Hong Kong or Singapore, where their media industries are largely dominated by a few media oligopolies alongside international outlets, the media landscape in Australia is diverse, regionally distinct and highly competitive. This complexity is shaped by regional […] Read More
Blogs Key Trends Shaping the FinTech Landscape in Asia-Pacific As one of the most dynamic regions for financial technology (FinTech), APAC has emerged as a hub for some of the fastest-growing FinTech companies globally. The FinTech landscape in the region is rapidly evolving, propelled by advanced technologies that are reshaping economies and transforming the delivery of financial services. In this article, we examine four […] Read More
Blogs Navigating B2B Media Landscapes: Insights from Hong Kong and Singapore When a business expands its operations into diverse markets, understanding the B2B media landscapes in different regions is crucial for maximizing media efforts and effectively reaching key audiences and stakeholders. While many communicators may naturally gravitate towards major international media outlets, regional B2B media channels also offer invaluable insights tailored to specific industries and local […] Read More
Blogs How to Craft Newsworthy Announcements and Pitches: Key Factors for PR Success PR professionals are adept at crafting newsworthy announcements that resonate with the media and target audience. In this blog, we will delve into the definition of “newsworthiness”, explore the key factors that make an announcement compelling, and discuss the repercussions of deploying non-newsworthy communications strategies. Freshness and Timeliness The essence of “real news” lies in […] Read More
Blogs Three Things that Reporters Look for in Their Sources Journalists often find themselves tasked with breaking news and developing stories on tight deadlines, yet they depend on information from sources to produce well informed, credible news stories. Incorporating sources who offer different perspectives and insights into their reporting contributes to a more in-depth and diverse story. Hence, when journalists look for sources, the […] Read More