News & Blogs

Blogs The Mistakes No Brand Can Afford Earlier this year, one of the world’s largest entertainment companies saw its stock hit a new low. It was not due to poor earnings or regulatory issues, but because of a cultural backlash over its handling of political and social issues in the U.S. that went viral on social media. Their crisis team in Asia […] Read More

Blogs The Strategic Use of “No Comment” in the Face of Crisis In public relations, the phrase “no comment” can be seen as a reflexive shield against media scrutiny and, at times, can be controversial. It is also a key tool in crisis management. We’ll explore here the nuanced role of “no comment” in navigating high-stakes situations while also protecting organizational reputation.    The perception of “no […] Read More

Blogs AI-Generated Misinformation: A Potential Crisis for Global Brands Entering the 2020s, the world was introduced to a new kind of digital alchemy: generative AI. It could write poetry, compose music, generate images, and mimic human conversation with uncanny fluency. But as is the same with all powerful tools, its promise came with the potential for peril. Today, we find ourselves grappling with one […] Read More

Blogs Why Your Competitor’s PR Strategy Shouldn’t Be Your Blueprint Imagine walking into a party wearing the exact same outfit as someone else. Awkward, right? Now imagine your brand doing the same thing in the industry — echoing a competitor’s messaging, chasing their media placements, and mimicking their tone. At best, you blend in. At worst, you become an afterthought. Public relations is about telling […] Read More

Blogs Media Relations in Asia: More Than a Press Release In media relations, there has always been the dynamic between process and narrative, between the mechanics of sending out a press release and the storytelling approach that makes one truly resonate. In Asia, this balance tips decisively toward trust, reputation, and cultural fluency as the true drivers of earned media coverage.  Despite the rise of […] Read More

Blogs Control the Narrative at a ‘Wobbly’ Moment Before Someone Else Does Managing issues amid heightened geopolitical tension Every brand wants to tell their stories when the sun is shining, and markets are flourishing. But in today’s volatile business climate, where sanctions, trade restrictions, and geopolitical conflict can spark operational disruptions overnight, what matters most is whether your company is prepared to weather the storm. That means […] Read More