News & Blogs
Blogs How to Handle Challenging Questions in Media Interaction Communicating effectively and the ability to handle challenging questions during a media interview are vital skills for senior executives. It can significantly impact a company’s credibility and reputation. In this blog post, we will explore the strategies and practical skills needed to handle tough interview questions, helping businesses confidently manage their media interactions. Get To […] Read More
Blogs A Guide to International Media Engagement Effective media outreach and engagement in global markets goes beyond simply getting your message across — it involves cultivating long-term relationships and understanding local customs. This requires a deep understanding of local cultures, nuances, and market dynamics, then incorporating these insights into your strategic approach to accelerate achieving your PR objectives. In this article, we […] Read More
Blogs Understanding RedNote January 2025 news headlines have been dominated by a digital migration to Xiaohongshu (XHS), also known as Little Red Book, or RedNote. For many, RedNote is a name that might have seemed unfamiliar until recently. On his first day in office, President Trump signed an executive order to delay the enforcement of a TikTok ban […] Read More
Blogs Media Landscape in Mainland China The media landscape in mainland China is distinctively shaped by the country’s unique political, cultural, and regulatory environment. For companies to communicate with the media effectively in China, they need to understand the nuances of the country’s media environment. In this blog, we outline the current state of China’s media ecosystem and discuss key elements […] Read More
Blogs Navigating B2B Media Landscape in Australia Australia is a key target for many businesses expanding their influence and reach in the global market. Unlike Hong Kong or Singapore, where their media industries are largely dominated by a few media oligopolies alongside international outlets, the media landscape in Australia is diverse, regionally distinct and highly competitive. This complexity is shaped by regional […] Read More
Blogs Key Trends Shaping the FinTech Landscape in Asia-Pacific As one of the most dynamic regions for financial technology (FinTech), APAC has emerged as a hub for some of the fastest-growing FinTech companies globally. The FinTech landscape in the region is rapidly evolving, propelled by advanced technologies that are reshaping economies and transforming the delivery of financial services. In this article, we examine four […] Read More