News & Blogs

Blogs Harnessing the Potential Behind Technological Advancements in PR As we use the new, advanced PR tools, the outcomes we deliver to our clients are also enhanced in quality and effectiveness. However, harnessing the power of data requires addressing inherent challenges surrounding quality, integration, ethics, and more. This piece will explore how the PR industry has advanced with the power of data analytics, and […] Read More

Blogs In a World Inundated with Content, Is Thought Leadership Still Relevant? We have become increasingly inundated with content. From fleeting seven-second videos to in-depth blog posts, you can share a story in dozens of ways. However, like everything else, the more content there is, the harder it is to get noticed. Now we must ask ourselves, amidst this deluge of content, what kind of content has […] Read More

Blogs Building Trust and Establishing Credibility in Media Interactions Whether it’s speaking at industry conferences, participating in interviews, or engaging on social media platforms, every interaction presents an opportunity to build trust and establish credibility. Here are some practical strategies that will enable companies to increase brand awareness and their share of voice in the media.   Authenticity: The Foundation of Trust Authenticity forms […] Read More

Blogs Four Elements in Creating A Successful FinTech PR Program in APAC Navigating a complex web of stakeholders, regulations, and market dynamics in the highly competitive financial technology (FinTech) industry requires a comprehensive communication approach. It necessitates an understanding of strategic positioning in the market, a wide array of marketing tools and approaches, a messaging manual that communicates differentiation and more. Additionally, FinTech firms have to communicate […] Read More

Blogs The Power of Storytelling: Engaging Audiences with Compelling Narratives In the realm of media and mass communications, the art of storytelling holds immense power. It is deeply ingrained in human nature to tell stories, serving to connect people on a profound emotional level which can leave a memorable, lasting impact. The power of storytelling transcends individuals and enables brands and companies to connect with […] Read More

Blogs Avoid Five Common Mistakes when Speaking to the Media Giving a good interview requires transparency, authenticity, preparation, and strategic messaging that is compelling, relevant, and timely. However, delivering all that in a single interview is easier said than done as we can see those mistakes play out in print, broadcast, and digital media on any given day. Today’s mistakes can have consequences tomorrow—some are […] Read More