News & Blogs

News MSPRG Co-CEO Richard Tsang Joins the Hong Kong Institute of Marketing as a Fellow Hong Kong, December 7, 2023 – Montieth SPRG (MSPRG) is proud to announce that its co-CEO Richard Tsang has accepted the invitation to become a Fellow Member of the Hong Kong Institute of Marketing (HKIM) during its 40th anniversary celebration. This prestigious recognition follows his induction into the HKIM Hall of Fame last year, underscoring […] Read More

News Montieth Illingworth’s interview on the NYT upheaval Tensions between workers and their bosses are as old as the idea of a workplace itself. It’s nothing new on the whole. But when it’s taking place in one of the most famous newspapers in the world, it tends to put the audience at attention. The paper with “All the News That’s Fit to Print” […] Read More

Blogs Harnessing the Potential Behind Technological Advancements in PR As we use the new, advanced PR tools, the outcomes we deliver to our clients are also enhanced in quality and effectiveness. However, harnessing the power of data requires addressing inherent challenges surrounding quality, integration, ethics, and more. This piece will explore how the PR industry has advanced with the power of data analytics, and […] Read More

Blogs In a World Inundated with Content, Is Thought Leadership Still Relevant? We have become increasingly inundated with content. From fleeting seven-second videos to in-depth blog posts, you can share a story in dozens of ways. However, like everything else, the more content there is, the harder it is to get noticed. Now we must ask ourselves, amidst this deluge of content, what kind of content has […] Read More

Blogs Building Trust and Establishing Credibility in Media Interactions Whether it’s speaking at industry conferences, participating in interviews, or engaging on social media platforms, every interaction presents an opportunity to build trust and establish credibility. Here are some practical strategies that will enable companies to increase brand awareness and their share of voice in the media.   Authenticity: The Foundation of Trust Authenticity forms […] Read More

Blogs Four Elements in Creating A Successful FinTech PR Program in APAC Navigating a complex web of stakeholders, regulations, and market dynamics in the highly competitive financial technology (FinTech) industry requires a comprehensive communication approach. It necessitates an understanding of strategic positioning in the market, a wide array of marketing tools and approaches, a messaging manual that communicates differentiation and more. Additionally, FinTech firms have to communicate […] Read More