News & Blogs

Blogs How to Shape Media Coverage Before the Story Breaks The tone of a story begins to take shape in the conversations, materials, and decisions made in the weeks leading up to the announcement. In anticipation, assuming there is some inkling of what’s to come, reporters form hypotheses, editors look for angles, and competitors often find ways to seed their own narratives. Waiting until the […] Read More

Blogs From Boardroom to Broadcast: Manage a CEO’s Public Persona When a CEO speaks, markets listen. A single tweet from a tech leader wiped billions off a company’s valuation within hours, and a bold internal message to employees by a retail CEO boosted employee morale and drove positive media coverage. These moments illustrate a simple truth: a CEO’s public persona, let alone conduct, including in […] Read More

Blogs The Launch Multiplier: Align Media, Influencers & Teams A launch is a defining moment for any organization. Whether launching a new business unit, unveiling a breakthrough solution, or entering a new market, the way a launch is executed can determine its success. These moments are opportunities to capture attention, shape perception, and build business momentum. Yet many organizations fail to maximize impact because […] Read More

Blogs The Mistakes No Brand Can Afford Earlier this year, one of the world’s largest entertainment companies saw its stock hit a new low. It was not due to poor earnings or regulatory issues, but because of a cultural backlash over its handling of political and social issues in the U.S. that went viral on social media. Their crisis team in Asia […] Read More

Blogs The Strategic Use of “No Comment” in the Face of Crisis In public relations, the phrase “no comment” can be seen as a reflexive shield against media scrutiny and, at times, can be controversial. It is also a key tool in crisis management. We’ll explore here the nuanced role of “no comment” in navigating high-stakes situations while also protecting organizational reputation.    The perception of “no […] Read More

Blogs AI-Generated Misinformation: A Potential Crisis for Global Brands Entering the 2020s, the world was introduced to a new kind of digital alchemy: generative AI. It could write poetry, compose music, generate images, and mimic human conversation with uncanny fluency. But as is the same with all powerful tools, its promise came with the potential for peril. Today, we find ourselves grappling with one […] Read More