New SuperFreeze Brand Identity and Website Launch
NEW YORK, October 4, 2022 – SuperFreeze, a rising star in the realm of cold chain solutions catering to the food and healthcare sectors across Asia, has introduced a revitalized brand identity and website. The rebranding efforts were executed in collaboration with Montieth & Company (“M&Co”), a global strategic communications consultancy with operational centers in New York, London, and Hong Kong. SuperFreeze’s selection of M&Co was based on the consultancy’s proficiency in delivering comprehensive marketing communication strategies, its global perspective, and its extensive track record in sustainability, renewable energy, and technology sectors.
Collins Roth, Senior Managing Director at SuperFreeze, remarked that Montieth & Company has skillfully redefined SuperFreeze’s corporate identity and market positioning to mirror the value SuperFreeze offers and its growth prospects. He also stated that M&Co’s work embodies creativity, collaboration, and a methodical approach and that the M&Co team exceeded expectations.
The addition of Branding and Website Development is the latest practice group incorporated into M&Co’s diverse range of capabilities. These encompass cross-border marketing communications and PR, corporate and financial communications, public affairs, litigation PR, and issues and crisis management. M&Co’s branding and website services encompass logo creation and enhancement, content architecture development, content drafting and positioning, translation services, third-party data and information research, branding guides, as well as website design, development, and testing.
Katarina Matic, Senior Global Director at Montieth SPRG and Montieth & Company, explained that it became evident that SuperFreeze is transforming the cold chain industry while advancing sustainability. The Company’s branding strategy effectively leveraged SuperFreeze’s competencies and conveyed them through the website’s design elements and content architecture, she stated.
Notably, M&Co recently received recognition as one of O’Dwyer’s Top PR Firms in the U.S. for 2022 based on revenue. It was also listed by Insider as one of the Top Boutique PR Firms and has maintained a consistent presence for five consecutive years in the New York Observer’s PR Power 50.
About Montieth SPRG
Montieth SPRG brings together “M&Co” a leading global PR agency with SPRG, Asia’s leading communications firm. Montieth SPRG serves global organizations in the Americas and EMEA across sectors that want to expand into Asia-Pacific. The firm’s highly integrated, flexible and efficient services and solutions produce high-value results that raise and build brand awareness and drive growth.