News & Blogs
Blogs Navigating B2B Media Landscapes: Insights from Hong Kong and Singapore When a business expands its operations into diverse markets, understanding the B2B media landscapes in different regions is crucial for maximizing media efforts and effectively reaching key audiences and stakeholders. While many communicators may naturally gravitate towards major international media outlets, regional B2B media channels also offer invaluable insights tailored to specific industries and local […] Read More
Blogs How to Craft Newsworthy Announcements and Pitches: Key Factors for PR Success PR professionals are adept at crafting newsworthy announcements that resonate with the media and target audience. In this blog, we will delve into the definition of “newsworthiness”, explore the key factors that make an announcement compelling, and discuss the repercussions of deploying non-newsworthy communications strategies. Freshness and Timeliness The essence of “real news” lies in […] Read More
Blogs Three Things that Reporters Look for in Their Sources Journalists often find themselves tasked with breaking news and developing stories on tight deadlines, yet they depend on information from sources to produce well informed, credible news stories. Incorporating sources who offer different perspectives and insights into their reporting contributes to a more in-depth and diverse story. Hence, when journalists look for sources, the […] Read More
News MSPRG Media Training Session at WeWork On Tuesday, July 23, 2024, Joyce Lee, the APAC Account Director at Montieth SPRG, will be conducting a media training session for WeWork members at WeWork Life Tower in Hong Kong. This session is ideal for those aiming to enhance their media skills and boost their company’s visibility. Attendees will receive insider tips and media […] Read More
Blogs Cybersecurity Landscape Through the Lens of Public Relations Sectors that have experienced the most technological advancement and disruption have inevitably become targets of cybersecurity threats. This is especially the case within the dynamic Asia-Pacific region, known for its continuous technological innovation, entrepreneurship, and rapid growth. “Over the past decade, Asia’s technological capabilities have expanded rapidly. Just a few figures give a sense of […] Read More
Blogs How to Create a Strong PR Strategy and Plan A successful PR program should not be measured by the number of media results alone; it should also be measured by a company’s ability to connect their communication efforts to the organization’s larger business objectives. Beyond sending out story ideas to journalists, crafting a robust PR strategy requires a careful and intricate plan that aligns […] Read More