News & Blogs
News Product and Campaign Launches in Regulated Industries This article was originally published in Telum Media. Product and campaign launches are rarely simple. In regulated industries, communications teams are increasingly responsible not just for promoting launches, but helping determine whether they are viable in the first place. PR and communications professionals need to work within strict regulatory frameworks, keep up with policy changes, […] Read More
Blogs What AI Can’t Replace: The Future of Strategic Communications Joyce Lee is an Account Director at Montieth SPRG, a boutique global PR and strategic communications firm with teams in Hong Kong, New York, and London. With over 13 years of experience spanning agency and in‑house roles, advising clients across financial services, technology and corporate affairs, Joyce writes from the front lines of an industry being reshaped by AI. In this piece, she examines what AI can and cannot do, and why the […] Read More
Blogs Six Critical PR Questions for Businesses Expanding in APAC Businesses expanding into the Asia Pacific (APAC) presents immense opportunities but also complexities. The region spans diverse political systems, business cultures, languages, and media environments. For enterprises entering or scaling in APAC, deeply thought out, well planned and efficiently executed public relations is at the strategic core of effective market entry, alignment with stakeholders, and […] Read More
Blogs Hong Kong Budget: Implications for Marketing Communicators Despite continued volatility across the global political and economic landscape, Hong Kong has returned to a surplus in the 2025 – 26 fiscal year. Financial Secretary Paul Chan unveiled a series of initiatives to strengthen the city’s global financial standing, innovation and technology development. What stood out was the strategic direction under this year’s budget – Hong Kong is actively investing in its visibility, connectivity and innovations. […] Read More
Blogs Are We Doomed with AI? Or Just Not Using It Smartly? The Fear vs Reality Public attitudes toward AI often swing between extremes: fear that it will replace humanity and hope that it will unlock unprecedented progress. The truth, however, is more nuanced. Long before AI dominated global headlines, research and real-world cases had already shown the risks of blind trust in machines. In 2016, ProPublica […] Read More
Blogs Media & PR in 2025: Preparing Business Leaders for 2026 If 2024 was the year AI grabbed headlines, 2025 was the year audience behaviour decisively shifted. Across markets, journalists report their top challenge is adapting to fragmented consumption as news increasingly flows through social feeds, video platforms, and emerging chat interfaces rather than destination sites or broadcasts. For PR teams, that means fewer guaranteed pathways to […] Read More