News & Blogs
Blogs Hong Kong Budget: Implications for Marketing Communicators Despite continued volatility across the global political and economic landscape, Hong Kong has returned to a surplus in the 2025 – 26 fiscal year. Financial Secretary Paul Chan unveiled a series of initiatives to strengthen the city’s global financial standing, innovation and technology development. What stood out was the strategic direction under this year’s budget – Hong Kong is actively investing in its visibility, connectivity and innovations. […] Read More
Blogs Are We Doomed with AI? Or Just Not Using It Smartly? The Fear vs Reality Public attitudes toward AI often swing between extremes: fear that it will replace humanity and hope that it will unlock unprecedented progress. The truth, however, is more nuanced. Long before AI dominated global headlines, research and real-world cases had already shown the risks of blind trust in machines. In 2016, ProPublica […] Read More
Blogs Media & PR in 2025: Preparing Business Leaders for 2026 If 2024 was the year AI grabbed headlines, 2025 was the year audience behaviour decisively shifted. Across markets, journalists report their top challenge is adapting to fragmented consumption as news increasingly flows through social feeds, video platforms, and emerging chat interfaces rather than destination sites or broadcasts. For PR teams, that means fewer guaranteed pathways to […] Read More
News Montieth SPRG Named PR Partner for Insurtech Insights Asia 2025 HONG KONG, 25 November 2025 – Montieth SPRG (MSPRG) has been appointed as the official public relations partner for Insurtech Insights Asia 2025, the largest insurance conference in the region, for the second consecutive year. The conference will take place from 3 – 4 December 2025 at the Kerry Hotel in Hong Kong. The conference […] Read More
Blogs The Misinformation Trend When social media posts can make truth a matter of opinion, a company’s reputation can be destroyed in seconds – a challenge nearly every organization faces in 2025. Reuters Institute 2024 research shows 59% of people struggle to distinguish real news from fabricated content online. MIT studies confirm the asymmetry: false news spreads 70% faster […] Read More
Blogs How to Shape Media Coverage Before the Story Breaks The tone of a story begins to take shape in the conversations, materials, and decisions made in the weeks leading up to the announcement. In anticipation, assuming there is some inkling of what’s to come, reporters form hypotheses, editors look for angles, and competitors often find ways to seed their own narratives. Waiting until the […] Read More