MSPRG to Lead APAC Marketing and PR for Hoiana Resort & Golf

Montieth SPRG Supports Hoiana’s Vision as Vietnam’s Premier Upscale Destination 

Hong Kong & Singapore – May 21, 2025 – Montieth SPRG announces that it has been appointed as the integrated communications and marketing agency for Hoiana Resort & Golf (Hoiana), Vietnam’s premier upscale integrated resort located in Central Vietnam. This collaboration comes as Hoiana focuses on strengthening its position as a leading all-in-one destination for entertainment, leisure, and businesses in Asia.  

Montieth SPRG will lead an integrated communications programme for Hoiana in key APAC markets, including Hong Kong and Singapore. Hoiana recognised Montieth SPRG’s visionary integration of marketing and PR, which will elevate Hoiana’s reputation through media relations, corporate profile advisory, and influencer partnerships, and boost visits to the Da Nang premium resort property.

“Our experience building brands and driving business value stands apart, and we’re honored and thankful to Hoiana to be selected,” said Montieth Illingworth, co-CEO and founder of Montieth SPRG. “Advising on corporate reputation and managing influencer programmes will be key to boosting Hoiana’s profile and generating demand across APAC for Vietnam’s luxury travel sector. Our deep regional expertise uniquely positions us to amplify Hoiana’s vision. We’ll focus on Asia’s key markets and crafting compelling narratives that reflect both Hoiana’s ambition and the exceptional experiences it offers.” 

Under the leadership of Alan Teo, who was appointed CEO of Hoi An South Development Ltd. (HASD), the owner and operator of Hoiana Resort & Golf, in February 2025, the resort is committed to reinforcing its position as a transformative economic catalyst for Quang Nam Province while delivering world-class hospitality experiences.  

“This is a defining chapter for Hoiana, as we continue to evolve into a globally recognised upscale destination,” said Mai Anh Du, Vice President, Destination Marketing, Hoiana Resort & Golf. “With a renewed strategic vision, we focus on crafting the marketing strategy that aligns with our goals and ambitions. Montieth SPRG’s expertise in multi-market marketing and communications makes it the ideal partner to elevate Hoiana’s presence and reinforce our position as a premier destination in Asia.” 

Hoiana is anchored by a mix of offerings: 

• Its bespoke accommodation collection includes over 1,000 rooms, suites, and villas, managed by Rosewood Hotel Group (Hoiana Hotel & Suite, New World Hoiana Beach Resort, New World Hoiana Hotel, and Hoiana Residences) 

• More than 20 restaurants and bars, offering a diverse range of local and global cuisines 

• Hoiana Shores Golf Club, ranked among the world’s top 100 golf courses 

• Exhilarating casino and gaming, high-end spa, and beach club experiences 

• Comprehensive Meetings, Incentives, Conferences, and Exhibitions (MICE) facilities and equipment, catering to international corporate and incentive groups 

Montieth SPRG’s scope of work includes corporate communications, media relations, and influencer marketing to support Hoiana’s evolution as a leader in Vietnam’s fast-growing hospitality sector.  

About Montieth SPRG      

Montieth SPRG (MSPRG) is a global agency that delivers integrated, flexible, and efficient cross-border marketing communications and PR programs that empower companies to enhance their brand profiles and advance their reputations throughout APAC. MSPRG is part of Montieth & Company (M&Co), a specialist PR agency in New York and London that works across sectors and global media markets.  

MSPRG’s work focuses on supporting companies based in North America, Latin America, Europe, the Middle East, and Africa that operate in or seek to expand into APAC. For more details, please visit https://montiethsprg.asia/.    

About Hoiana Resort & Golf  

Hoiana Resort & Golf, Vietnam’s pre-eminent luxurious integrated resort, is located on the 4-kilometer pristine coastline near two UNESCO World Heritage Sites – Hoi An Ancient Town and My Son Sanctuary. The stunning beachfront complex offers more than 1200 keys with four luxury hotels – the Hoiana Hotel & Suites, New World Hoiana Hotel, New World Hoiana Beach Resort, and the upcoming Rosewood Hoi An, close to Hoiana Residences – “A home away from home” with spaciously appointed apartments.  

The resort boasts a magnificent 18-hole golf course designed by Robert Trent Jones Jr., the Hoiana Shores Golf Club – the sole golf course in Vietnam and the lone representative from Asia to be named one of the Top 100 Golf Courses in the world 2023 by Today’s Golfer Magazine, besides many prestigious international awards.  

As an ambitious development project worth USD 4 billion, Hoiana Resort & Golf will raise new standards for high-class tourism in Vietnam while bringing opportunities and economic prosperity to Quang Nam Province. 

For media enquiries, please contact:    

Joyce Lee, APAC Account Director 

joyce@montiethsprg.com.hk 

+852 9883 9321