News

Montieth SPRG Wins Communications Mandate for ASUS

Hong Kong – January 13, 2025 – Montieth SPRG announces its appointment as the public relations (PR) and corporate communications agency for ASUS, a global leader in technology and innovation. 

Montieth SPRG will work closely with ASUS to develop and execute a holistic PR program, focusing on corporate-level messaging and enhancing visibility among key stakeholders. The agency will collaborate with ASUS Corporate Communications to to elevate the company’s international corporate narrative – advancing the possibilities of incorporating technology and data-driven insights into cutting-edge communications strategies and strengthening media relations.

Montieth Illingworth, co-CEO and founder of Montieth SPRG said, “We believe this partnership will amplify ASUS’ impact and drive meaningful conversations about the future of technology. ASUS is at the forefront of technological innovation and our team is committed to providing strategic corporate communications advisory services that enhance ASUS’ narrative and strengthen its presence internationally.” 

Montieth SPRG’s selection was based on a rigorous evaluation process that considered the agency’s credentials, proven track record, industry knowledge, and expertise in providing integrated communications services.  

About Montieth SPRG    

Montieth SPRG (MSPRG) is a global agency that delivers integrated, flexible, and efficient cross-border marketing communications and PR programs that empower companies to enhance their brand profiles and advance their reputations throughout APAC. MSPRG is part of Montieth & Company (M&Co), the specialist PR agency that works across sectors and global media markets.

MSPRG’s work focuses on supporting companies based in North America, Latin America, Europe, the Middle East, and Africa that operate in or are seeking to expand into APAC. For more details, please visit https://montiethsprg.asia/  

For media enquiries, please contact:  

Joyce Lee, APAC Account Director
joyce@montiethsprg.com.hk
+852 9883 9321 

Blogs AI-Generated Misinformation: A Potential Crisis for Global Brands Entering the 2020s, the world was introduced to a new kind of digital alchemy: generative AI. It could write poetry, compose music, generate images, and mimic human conversation with uncanny fluency. But as is the same with all powerful tools, its promise came with the potential for peril. Today, we find ourselves grappling with one […] Read More
Blogs Why Your Competitor’s PR Strategy Shouldn’t Be Your Blueprint Imagine walking into a party wearing the exact same outfit as someone else. Awkward, right? Now imagine your brand doing the same thing in the industry — echoing a competitor’s messaging, chasing their media placements, and mimicking their tone. At best, you blend in. At worst, you become an afterthought. Public relations is about telling […] Read More
Blogs Media Relations in Asia: More Than a Press Release In media relations, there has always been the dynamic between process and narrative, between the mechanics of sending out a press release and the storytelling approach that makes one truly resonate. In Asia, this balance tips decisively toward trust, reputation, and cultural fluency as the true drivers of earned media coverage.  Despite the rise of […] Read More