Montieth SPRG: A Joint Venture with SPRG and Montieth & Co

Richards Tsang and Montieth Illingworth

Montieth SPRG will service the US firm’s clients in Hong Kong and other Asian markets.

A U.S global communications consultancy, Montieth & Company, has formed an Asia-Pacific joint venture with leading local player SPRG to service the former firm’s global clients in Hong Kong and beyond.

Montieth SPRG is a 50:50 JV between the US firm and the Hong Kong agency, which will be managed on a day-to-day basis by SPRG. The new venture is overseen by a JV board that features co-chairmans Montieth Illingworth and Richard Tsang, the CEOs of Montieth & Co and SPRG, respectively.

The JV is the latest stage of collaboration between the two firms, which stretches back to 2006. The firm will serve clients from the Americas and EMEA that seek to penetrate new markets in Asia-Pacific and expand across the region, covering such services as marketing communications and media relations, issues and crisis management and financial communications/IR.

Montieth SPRG already has staff and clients in Hong Kong; beyond this market, the firm’s requirements will be serviced by SPRG’s regional network.

“It will be more advisory and consulting, using SPRG for arms and legs, and Hong Kong as a base to liaise across the region,” said Richard Tsang.

The joint venture will enable Montieth & Co, which also operates a London office in addition to New York, to more effectively pursue global clients. “SPRG’s depth of experience and expertise in the region is invaluable,” said Montieth Illingworth. “This is an opportunity for Montieth & Company to serve our North American and EMEA clients in some of the world’s fastest growing economies.”

Provoke Media published the original version of this article.

News MSPRG Co-CEO Richard Tsang Joins the Hong Kong Institute of Marketing as a Fellow Hong Kong, December 7, 2023 – Montieth SPRG (MSPRG) is proud to announce that its co-CEO Richard Tsang has accepted the invitation to become a Fellow Member of the Hong Kong Institute of Marketing (HKIM) during its 40th anniversary celebration. This prestigious recognition follows his induction into the HKIM Hall of Fame last year, underscoring […] Read More
News Montieth Illingworth’s interview on the NYT upheaval Tensions between workers and their bosses are as old as the idea of a workplace itself. It’s nothing new on the whole. But when it’s taking place in one of the most famous newspapers in the world, it tends to put the audience at attention. The paper with “All the News That’s Fit to Print” […] Read More
Blogs Harnessing the Potential Behind Technological Advancements in PR As we use the new, advanced PR tools, the outcomes we deliver to our clients are also enhanced in quality and effectiveness. However, harnessing the power of data requires addressing inherent challenges surrounding quality, integration, ethics, and more. This piece will explore how the PR industry has advanced with the power of data analytics, and […] Read More