News

Hoiana Resorts & Golf checks in new integrated comms partner

Hoiana Resort & Golf (Hoiana) has appointed Montieth SPRG as its integrated communications and marketing agency as it looks to cement its position as one of Asia’s leading upscale destinations.

The partnership will see Montieth SPRG drive a regional programme across key APAC markets including Hong Kong and Singapore, supporting Hoiana’s ambition to grow brand awareness and visitation to the Central Vietnam resort.

The agency will lead on corporate communications, media relations, and influencer marketing, while also advising on corporate profile and brand positioning as Hoiana targets high-value travellers and business events.

The win comes as Hoiana undergoes a strategic refresh under Alan Teo, who took on the role of CEO at resort owner Hoi An South Development in February.

The Hoiana win follows a strong showing for Montieth SPRG in the region. ASUS, the global computer manufacturer, recently appointed the agency to lead its public relations and corporate communications across key APAC markets including Hong Kong, Singapore and Australia.

Read the full article in Marketing Interactive.

Latest News

Blogs Trumpet or Shield? The New Reality of Corporate Communications When should a company speak up? It is a question that communications teams are wrestling with more often than ever. Particularly in the culturally diverse and nuanced APAC region, every message carries heightened risks as we operate in an interconnected yet increasingly geopolitically charged environment.  For years, brands were encouraged to take positions on social issues, demonstrate their […] Read More
Blogs Why Narrative Consistency Matters for Global Companies For multinational companies, inconsistent messaging rarely announces itself. Regional teams tailor messaging to local markets and client expectations. Investor relations teams adopt a more measured, regulatory compliance risk-aware tone. Leadership emphasises different priorities depending on the intended audience it is addressing. Each decision is rational in isolation, but the cumulative effect on reputation can be significant.   However, for people from the outside of a company, these variations sometimes appear contradictory. A journalist […] Read More
Blogs Managing Cross-Border Reputation Risk Reputational risk rarely surfaces in a press release or a headline. For multinational companies, it typically begins in places most communications teams aren’t watching: specialist online forums, internal employee channels, and professional communities where informed audiences share concerns long before traditional media engages.   These spaces matter because they shape narratives early. They enable perceptions to form, spread, and gain credibility before an issue becomes visible […] Read More