News

Hoiana Resorts & Golf checks in new integrated comms partner

Hoiana Resort & Golf (Hoiana) has appointed Montieth SPRG as its integrated communications and marketing agency as it looks to cement its position as one of Asia’s leading upscale destinations.

The partnership will see Montieth SPRG drive a regional programme across key APAC markets including Hong Kong and Singapore, supporting Hoiana’s ambition to grow brand awareness and visitation to the Central Vietnam resort.

The agency will lead on corporate communications, media relations, and influencer marketing, while also advising on corporate profile and brand positioning as Hoiana targets high-value travellers and business events.

The win comes as Hoiana undergoes a strategic refresh under Alan Teo, who took on the role of CEO at resort owner Hoi An South Development in February.

The Hoiana win follows a strong showing for Montieth SPRG in the region. ASUS, the global computer manufacturer, recently appointed the agency to lead its public relations and corporate communications across key APAC markets including Hong Kong, Singapore and Australia.

Read the full article in Marketing Interactive.

Latest News

Blogs The Mistakes No Brand Can Afford Earlier this year, one of the world’s largest entertainment companies saw its stock hit a new low. It was not due to poor earnings or regulatory issues, but because of a cultural backlash over its handling of political and social issues in the U.S. that went viral on social media. Their crisis team in Asia […] Read More
Blogs The Strategic Use of “No Comment” in the Face of Crisis In public relations, the phrase “no comment” can be seen as a reflexive shield against media scrutiny and, at times, can be controversial. It is also a key tool in crisis management. We’ll explore here the nuanced role of “no comment” in navigating high-stakes situations while also protecting organizational reputation.    The perception of “no […] Read More
Blogs AI-Generated Misinformation: A Potential Crisis for Global Brands Entering the 2020s, the world was introduced to a new kind of digital alchemy: generative AI. It could write poetry, compose music, generate images, and mimic human conversation with uncanny fluency. But as is the same with all powerful tools, its promise came with the potential for peril. Today, we find ourselves grappling with one […] Read More