Sun Life Financial’s CEO Builds its Profile in Asia

Dean Connor, Sun Life Financial

Dean Connor, CEO and President of Sun Life Financial, wanted to communicate his confidence in the Asian market to investors through a comprehensive media program. Sun Life Financial engaged us as a public relations agency in Asia to secure an impactful media opportunity. 

Montieth SPRG targeted the Hong Kong top-tier broadcast media to share this message with a broad, sophisticated audience. 

Amongst all media opportunities, we secured a prime-time slot on CNBC Asia, where Dean was able to talk in length about the opportunities Sun Life Financial saw in the Asian insurance business.