Situation
Dean Connor, CEO and President of Sun Life Financial, wanted to communicate his confidence in the Asian market to investors through a comprehensive media program. Sun Life Financial engaged us as a public relations agency in Asia to secure an impactful media opportunity.
Montieth SPRG targeted the Hong Kong top-tier broadcast media to share this message with a broad, sophisticated audience.
Results
Amongst all media opportunities, we secured a prime-time slot on CNBC Asia, where Dean was able to talk in length about the opportunities Sun Life Financial saw in the Asian insurance business.
