Problem
A premier integrated beach resort in Vietnam appointed MSPRG as its PR partner as it looks to cement its position as one of Asia’s leading upscale destinations.
Solution
To support this ambition, MSPRG launched a regional communications programme across key APAC markets, including Hong Kong and Singapore, with a focus on driving brand awareness and increasing visitation among high-value travellers.
The team led the resort’s corporate communications, media relations, and influencer marketing strategy as part of a broader marketing communications & PR program designed to reinforce brand positioning across APAC. This integrated approach ensured consistent messaging that reinforced the resort’s premium offering and differentiated the resort within the competitive luxury travel landscape.
Result
A key highlight of the campaign was the execution of a curated media FAM trip, designed to showcase the resort’s world-class hospitality, beachfront setting, and golf experience. The initiative secured high-impact coverage across top-tier lifestyle and travel outlets, including the South China Morning Post, Esquire Hong Kong, GoTrip, MANIFESTO, Honeycombers, and #Legend.
Through a coordinated regional strategy combining earned media, influencer engagement, and brand storytelling, MSPRG successfully elevated the resort’s profile across priority APAC markets—supporting its continued growth as a premier luxury destination in Asia.
