Situation
Insurtech Insights Asia 2024 is the largest insurance conference in Asia. The conference took place on 4 – 5 December 2024 at the Kerry Hotel in Hong Kong. High-profile industry leaders from firms including HSBC, Hang Seng Bank, AXA, AIA, Prudential, and many others gathered to discuss how cutting-edge technology is reshaping the region’s insurance industry.
As the official PR partner, MSPRG leads the PR and communications strategies with the aim to elevate Insurtech Insights Asia 2024’s profile in the region, enhance media engagement, and build awareness of the event.
Results
The Montieth SPRG team managed the media relations for the event, which included drafting press materials, extending media invitations, and coordinating interviews with key stakeholders. Through targeted outreach, we have successfully engaged local and international publications, including Bloomberg, Financial Times, Nikkei Asia, and Reuters. This strategic engagement ensured extensive media coverage, elevating the event’s profile and reaching a wide audience.
The media’s positive reception of the event underscored Montieth SPRG’s success in effectively conveying key messaging and themes of Insurtech Insights Asia 2024. Insurtech Insights also provided positive feedback on this PR partnership.
