Situation
The implosion of Bear Stearns’ two mortgage-backed security funds set in motion a series of events that would result in the Great Financial Crisis.
Our client, a major institutional investor in these two funds, needed to understand how to manage communications with the Bear Stearns PMs and with their own underlying investors. We advised on both fronts and managed the media fallout by creating a crisis communication plan.
Results
We were able to minimize our client’s presence in the media on the scandal, which had attracted a significant amount of negative attention.
