Situation
Our work with this global data and analytics company began in early 2017, providing media relations support in the U.S. and then expanded in 2018 to include the EMEA market. In 2019, the company asked us to manage the entire communications portfolio, including APAC and LATAM. Their global growth is attributed to their acquisition of five companies over the course of the past six years. That also meant that their communications needs in global markets increased. Instead of choosing a local agency in each market, they wanted an integrated, efficient and flexible marketing communications and PR agency model that would understand and present their business holistically to the media.
Results
A global MSPRG director manages a matrixed team that collaborates on a daily basis across markets. The teams across countries, among the New York, London, and Hong Kong offices, work collaboratively on media strategies. Our client relies on us to secure media opportunities with tier one international and regional business media, including Financial Times, Moneycontrol, The Edge, FinanceAsia, South China Morning Post and CNA.
