Situation
imBee, a Hong Kong-headquartered chat management platform, aims to provide a team collaboration inbox that creates a “one-chat” experience, enabling users from a company to seamlessly share information between internal teams and customers. The company was ready to announce a series A funding round in mainland China, Hong Kong and Singapore. With a limited budget, the company faced challenges in making the announcement in three media markets.
Results
Our multi-market and efficient financial communications business model played a vital role in maximizing the visibility of their announcement. In two weeks, MSPRG secured 84 pieces of coverage across three target markets. Business, technology and finance media covered the U.S.$1 million investment round, including South China Morning Post, Jiemian, Tencent News, Tech in Asia, iFeng and DealStreetAsia.
