Situation
BCA Research and Ned Davis Research Group, a leading independent global macro research firm that produces complex, differentiated investment research on the markets and economy, hoped to roll out a global media program to increase their share of voice in the media throughout North America, Europe, and Asia-Pacific. We distilled the firm’s highly complex and technical research into shorter, engaging media pitches to secure a high volume of quote placements in national, financial, and trade publications in multiple markets.
Results
In the first 3 months of the program, we achieved over 175 unique media placements and ex-US media coverage increased by 10 percentage points. This is our efficient, seamless and integrated global business model in action. Our marketing communications services and media coverage provided them with a new way to engage with potential clients.
