In the first 3 months of the media program, we achieved over 175 unique media placements and ex-US media coverage increased by 10 percentage points. In APAC, we achieved 193 unique results in 2020 through top tier broadcast appearances and built brand name recognition through feature articles.
For BCA Research, we tripled the percentage of media hits in the broader APAC region, and forged key relationships in Japan (like Nikkei), and in surrounding countries with international brands like CNBC Asia and Bloomberg Asia, as well as respected national and local outlets like The Straits Times, Australian Financial Review, Asia Times and South China Morning Post. This is our efficient, seamless and integrated global business model in action. The media coverage provided them with a new way to engage with potential clients.