BCA | Ned Davis Research
Situation
BCA Research and Ned Davis Research are two of the world’s leading independent global macro research firms. They produce complex, differentiated investment research on the markets and economy.
Solution
We supported the firms on engagement with English-language media throughout North America, Europe and Asia-Pacific to increase their share of voice. We condensed the firms’ highly complex and technical research into shorter, engaging media pitches to secure a high volume of quote placements in national, financial and trade publications in multiple markets.
- Integrated global media program
- Double-digit quarterly coverage increase
- Transposed North American and EMEA content successfully to APAC markets
Results
In the first 3 months of the media program, we achieved over 175 unique media placements and ex-US media coverage increased by 10 percentage points. In APAC, we achieved 193 unique results in 2020 through top tier broadcast appearances and built brand name recognition through feature articles.
For BCA Research, we tripled the percentage of media hits in the broader APAC region, and forged key relationships in Japan (like Nikkei), and in surrounding countries with international brands like CNBC Asia and Bloomberg Asia, as well as respected national and local outlets like The Straits Times, Australian Financial Review, Asia Times and South China Morning Post. This is our efficient, seamless and integrated global business model in action. The media coverage provided them with a new way to engage with potential clients.
We created an across-the-board investor relations and media relations program that leveraged the CEO and CFO as key spokespersons for high-impact interviews with target top-tier financial outlets.
We created a cohesive global approach to content, social media and traditional media that communicated Sun Life Financial Asia’s message through multiple channels to different audiences.
We supported the firms on engagement with English-language media throughout North America, Europe and Asia-Pacific to increase their share of voice.
