Montieth & Company’s Director of Public Affairs, Katarina Matic, discussed an approach to build confidence in the COVID-19 vaccine rollout in an interview with Forbes.
With Pfizer’s shipments of COVID-19 vaccines arriving at hospitals nationwide, business leaders are encouraged to pay attention to the campaign’s unfoldment as it may inform how they can best manage future conversations when confronted with a crisis at their companies.
Building a successful strategy will be challenging, but Katarina Matic, director of public affairs at Montieth & Company, advises that to be successful, “the strategy must go beyond what we know today, and consider what we do not know, and effectively communicate a response to the uncertainties associated with the logistics of disturbing the vaccine,” she said. “Hospitals and medical centers [will] play an important role in building confidence in the vaccine rollout and [should] have a communications plan that is flexible enough to accommodate a variety of needs by different communities.”
