Brazil’s Biggest Airline Engages with US Investors
Situation
GOL Airlines (NYSE: GOL), Brazil’s biggest domestic airline, wanted to increase engagement with its U.S. investors.
Solution
We created an across-the-board investor relations and media relations program that leveraged the CEO and CFO as key spokespersons for high-impact interviews with target top-tier financial outlets.
- C-suite media relations and strategic advice
- Investor relations support
- Multinational profile building
Results
We navigated GOL through several media tours in New York for the CEO and CFO that resulted in television appearances on CNN International and Bloomberg TV, and feature articles in The Wall Street Journal, Bloomberg, and Barron’s about their differentiation in the airline industry as a low-cost carrier.
We also provided investor relations support on their quarterly and annual earnings statements and presentations to investors, as well as on press releases on GOL’s plans for route expansion and material issues.
We supported the firms on engagement with English-language media throughout North America, Europe and Asia-Pacific to increase their share of voice.
We created a cohesive global approach to content, social media and traditional media that communicated Sun Life Financial Asia’s message through multiple channels to different audiences.
We created an across-the-board investor relations and media relations program that leveraged the CEO and CFO as key spokespersons for high-impact interviews with target top-tier financial outlets.
