Corporate and Financial Communications

Brazil’s Biggest Airline Engages with US Investors

Situation

GOL Airlines (NYSE: GOL), Brazil’s biggest domestic airline, wanted to increase engagement with its U.S. investors.

Solution

We created an across-the-board investor relations and media relations program that leveraged the CEO and CFO as key spokespersons for high-impact interviews with target top-tier financial outlets.

  • C-suite media relations and strategic advice
  • Investor relations support
  • Multinational profile building

Results

We navigated GOL through several media tours in New York for the CEO and CFO that resulted in television appearances on CNN International and Bloomberg TV, and feature articles in The Wall Street Journal, Bloomberg, and Barron’s about their differentiation in the airline industry as a low-cost carrier.

We also provided investor relations support on their quarterly and annual earnings statements and presentations to investors, as well as on press releases on GOL’s plans for route expansion and material issues.

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Brazil’s Biggest Airline Engages with US Investors
Brazil’s Biggest Airline Engages with US Investors

We created an across-the-board investor relations and media relations program that leveraged the CEO and CFO as key spokespersons for high-impact interviews with target top-tier financial outlets.

Read Case Study
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